Case Study: Transit Warehousing eBook + Campaign Assets

 

Role: Designer

Project Type: eBook, Social campaign, Landing page

Client: WiseTech Global (Transit Warehouse initiative)

Overview

Transit warehousing is a complex logistics topic that needed to be communicated in a visually engaging and easy-to-understand format. My task was to create a full content ecosystem—an eBook, supporting social media assets, and a landing page experience—to position WiseTech Global as a thought leader and drive targeted lead generation.

The deliverables needed to simplify technical concepts, strengthen visual storytelling, and ensure a cohesive experience across all touchpoints.

Project Goals

• Break down the Transit Warehousing value proposition into a clear, approachable narrative.
• Build an eBook that uses strong visuals to explain workflows, efficiencies, and use cases.
• Create a unified visual system for social promotion and the landing page to drive traffic and conversions.
• Ensure all assets comply with brand guidelines and maintain a premium, enterprise feel.

 

Approach

1. Concept & Narrative Structure

Working with the content team, I helped structure the eBook into digestible chapters:

  • What Transit Warehousing is

  • Key operational challenges

  • How CargoWise solves bottlenecks

  • Real-world applications and benefits

  • Measurable ROI for customers

I translated dense information into a visual narrative using diagrams, icon systems, and workflow illustrations.

2. Visual Design System Creation

I developed a graphic language tailored specifically for this campaign:

  • Clean, technical line illustrations

  • A blue-forward palette aligned with CargoWise branding

  • Modular layouts that supported storytelling through visuals

  • Infographics that simplified data-heavy points

  • Consistent typographic scale for readability

This system was applied across the eBook, social assets, and landing page for a unified brand experience.

3. eBook Design (Primary Deliverable)

The final eBook included:

  • A strong hero cover (optimized for both digital and print)

  • 15–25 pages of structured layouts

  • Custom diagrams explaining complex warehousing flows

  • Data callouts and visual highlights

  • Pull quotes and real-world scenarios

The goal was clarity, visual hierarchy, and narrative continuity.

4. Social Media Assets

To support the launch, I created a full suite of social graphics:

  • LinkedIn carousels

  • Static posts with key takeaways

  • Promo banners for internal channels

  • Short teaser animations (if applicable)

Each asset is connected visually to the eBook while being optimized for scroll-stopping impact.

5. Landing Page & Web Assets

The landing page design extended the visual system with:

  • A hero section aligned to the eBook cover

  • Snippets from the eBook to preview the content

  • Iconography + diagrams for quick scanning

  • Clear call-to-action placement (“Download the eBook”)

  • Responsive UI tailored for mobile and desktop

 

Impact

Increased Engagement & Lead Generation

The unified creative campaign ensured the eBook’s message carried consistently from social channels to the landing page.
Results included:

  • Higher-than-average landing page engagement

  • Strong click-through from social posts

  • Clearer understanding of Transit Warehousing within target audiences (validated through partner/sales feedback)

Improved Internal Alignment

Sales, marketing, and product teams leveraged the eBook visuals—and especially the workflow diagrams—in presentations, demos, and customer conversations.

Evergreen Asset Creation

The visual system and diagrams created for this eBook became a reusable foundation for future warehousing and logistics content.

 

My Contributions

  1. Led design direction for the entire Transit Warehousing campaign

  2. Developed the visual style, icon systems, and diagrams

  3. Designed the full eBook layout

  4. Created short-form and long-form social assets

  5. Designed landing page graphic elements

  6. Collaborated closely with content, PMM, and digital teams through iterations

  7. Ensured accessibility and brand consistency across all outputs

 

Tools Used

Adobe Illustrator
Adobe InDesign
Photoshop
Canva